I was thinking about why (at least) NA VCT feels so boring, and I honestly think it's because we are missing a rivalry. Most NA players are basically washed CS players who played on the same teams, so there's no real reason to hate one another. When it comes to international, the teams barely know each other. When Zellsis called out FNS as being trash, I was waiting for a response... but no we need to be absolutely respectful to each other.
I'm not saying we need Keznit level of toxicity (aka racism), just that a few more toxic players would actually help the game.