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Yes, completely agree with the timezone issue.
I also think the format isn't the best for creating hype at the start.
Starting with playoffs is a way better method to keep the community engaged, since every match counts (whether it's elimination for lowers or the fight to keep alive the advantage for finals in upper bracket).
Swiss stage just seems more of the regular season start, without the wonder of how a team is going to performe.
People say flair but I’m in the same boat.
Personally the fact that I won’t be able to watch any matches unless I wake up 2 hours early for work to partially watch the later match means I probably won’t watch any of the matches. Additionally, since it’s in China the only stats available are KD and ACS. I get that different regions deserve to host events so I don’t complain too much but it really has taken any wind out of my sails. I’ll probably only watch the finals and that’s only if PRX or 100T are in