From my understanding, its Saudi promoting itself as sports country. And whats wrong with it? Like every other country does it?
Sportswashing is the Saudi government/royalty paying money to other countries and organizations and individuals to talk good about their country through Sports events to make the country seem like a good destination. The goal is to boost Saudi tourism as that is how they can attract more popular figures and companies to want to be in Saudi. They want to put on a front that Saudi has this big bustling culture of sports when its not the case at all. they wanna be the sports country and not the hacksaw war crime genocide country