Someone break it down

I’m not caught up with this kpopification shit. What does this even mean and how is it spreading to vct.

same, the only thing i noticed was the 2024 champs song, but that made sense since it was in Seoul

K-popification refers to the growing global influence of K-pop (Korean pop music) and its cultural aesthetics, production styles, and business models in various entertainment industries. It can describe:

Music and Performance Trends – The adoption of K-pop-inspired elements, such as polished choreography, high-production music videos, and genre-blending sound, in non-Korean music industries.
Fashion and Beauty – The spread of K-pop-inspired fashion, skincare, and makeup trends worldwide.
Idol Culture – The influence of K-pop’s rigorous trainee system, fan engagement strategies, and social media presence on other music industries.
Entertainment Industry Practices – The integration of K-pop-like strategies in Western and other Asian pop music, including structured fandoms, interactive marketing, and multi-platform content creation.

The term can be used both positively (highlighting K-pop’s innovation and appeal) and critically (suggesting over-commercialization or excessive influence on global pop culture).

I think you should ignore the topic there is a fucking ww3 going on vlr about it

this literally isnt a big deal, people are just bored that there is no valorant today and are making shit up

It's not really anything tbh. Some people have some valid complaints about fans obsessing over certain pros in a way reminiscent of kpop fans, which can lead to some toxic results. Others are just using it to rag on the val community for being soft and shit. Just your typical complaints about the community repackaged.