i think its similar but very different at the same time, in EMEA i feel like the role continent feel more unified because is more common to emea speak english as a second (or first) language and everyone understand each other sorta easily, they all live in same conditions, they are all first world countries, plus the fact that there is a lot of small countries, and so not all of the teams can make a full roster of a T1 team with only french players, UK players for exemple (yes there is an exeption to FUT with the turkey team, but i think if the team suddenly stop being of turkish players there will be backlash)
Brazil in the other hand is so big that is almost the size of the Europe, we are not first world country like NA and we are fighting everyday to be a better country to ourselves and others, NA have nothing to do with us, thats why i cant simpatize with any NA team or player, they are nothing like us. Oil and water