Its actually worse for TSM than I thought:
The deal is for 10 years and $21 million per year (for a total of $210 million)
So they made a good chunk of money, but theyre also missing out on a LOT of money in the coming years if they don't find someone else that wants their naming rights for around that price
Its an L for esports.
The scene is very unprofitable.
most orgs are now switching to a CC/clothing brand model which has proven to be very successful.
death of order? cause by lack of merch sales.
Teams like c9/100t/fnc all push their merch heavily and it pays well.
Its hard to rely on outside funding constantly, they need to start providing more revenue to show for it