KEKW. hold this L. MAIN CHANNEL FOR THE BIG BOYS
Actually pretty fucked from Riot. Understandable for viewership, but not overall. EMEA has already been bit struggling with viewership and then they move 50k+ stream (I don't remember correctly) to 3rd channel that currently has less than 10k views. Also 2 known teams like G2 and TL. Final map of BO3, but its better to skip that for 1st map of BO5....
English channels (main stream on Twich and Youtube) of M3c vs Liquid peaked over 100k (over 70k on Twitch and 30k on Youtube). And thing is EMEA don't rely on co-stream, their audiences tune it to main channels (Spanish, English main channels). I really thing EMEA will grow stronger in long-term and much more organically. EMEA popular teams are strong unlike clouted NA teams (SEN, TSM)
On a more serious note, Riot probably did it to actually avoid contractual breaches. NA streams have in studio ad segments and sponsorships which probably contractually obligates them to run ads on main channels, while EMEA streams do not have in studio ad segments. If Riot dared to not put NA on main stream, then Riot would have been in breach of the contracts with their advertisement overlords.
Nevertheless, Riot should absolutely be dragged through mud for this bullshit, especially on social media. These "contractual breaches" would have amounted to rounding error on their spreadsheets in terms of financial penalties.