https://twitter.com/EsportsCharts/status/1468309133610958854 More viewers than Masters Berlin
That tends to happen for orgs that try to play a villain and stick by it. G2 likes the banter, but they meme on losses.
Sen like the banter, but they dont meme after they lose. Well, not as much as G2 does.
The idea they're going for, I'm down for. It brings storylines, and viewers. A nice tame esport tends to be boring after awhile.
Sentinels going for the "superior / omniscient" approach to their social media, where the tone always seems to be removed just doesn't work IMO. If that doesn't make sense, I'm referring to the style of social media posts that Finalmouse uses.
The G2 or C9 social media game is the way to go. It feels human, and therefore is great for getting people's support, whereas Sentinel's PR comes mainly from the players themselves.
That being said, I adore the ~30-60 second bits they do from time to time, like the water bottle sponsorship thing they did a while ago, or the newest video with Daph.