The sides were a bit different IIRC, it was tanizhq(had support from nukkye and avova) vs lowell. From heretics owner perspective, I guess they thought that they could salvage the situation by finding a new coach or bridging the gap between tanizhq and lowell, there were also probably considerations of dropping rubino. Meanwhile, nukkye and avova received offers from g2 and they obviously saw the situation for what it was and simply yeeted themselves out of the sinking ship. For heretics org, this g2 interference probably came at the most inconvenient time possible and hence that's why they claim that nukkye and avova got poached.