Suppose MxS wins ascension, which ownership group is getting the franchise spot? Moist or Shopify?
I think it would largely depend on the internal contract that Moist X Shopify have. They've not merged the companies into 1, from what I can tell, they're using the Moist brand with Shopify funding. Assuming there isn't a clause in the contract that Shopify gets the spot, I believe the default would be for Moist to get it. I'm only speculating though.