Not all business caters to young people, you wouldn't expect an adult diapers company suddenly making an esports orgs would you ๐
Some businesses aren't compatible with such marketing,this is especially true for B2Bs, Komatsu ain't gonna see their sales going up by creating an esports org ๐.
And yes, ROI is probably low, esports org ain't cheap and will end up as bottomless pits sooner or later, there are much better ways to market your product that doesn't rely on esports as media