Fire their whole content team and just copy SEN.
Apart from their communication videos, in which they only show winning rounds (which shortens the video because they can't win), their content stinks.
It's like watching a 2016 Challenge Youtube channel.
Their Twitter is also stale. You have three master winners and two champ winners. Talk more shit on Twitter or something to drive engagement.
The only reason they have fans is because of their players and not the organization itself; they need to establish themselves otherwise it's over.
Discord