Why are you comparing Tier 1 NA LoL to T2 NA Valorant?
Also, how much do you think Riot spends to broadcast the event? People aren't crying about esports making money from the developer point of view. Riot has the money to spend on this, and it keeps people playing the ACTUAL game and they bank on micro-transactions.
Also:
If it's working as advertising who is watching NA tier 2 but not tier 1 already? There isn't a point in spending money on tier 2 when the market is already captured in tier 1
- Personally, I watch more T2 NA than T1 Americas, I just like it better.
- It provides a way to play the game professionally from the region without having to be a world caliber player. If there were only 25 player spots for North America, there would be no new players coming into the scene, unless you wanted to stream and pray you get picked up from ranked.
- They are making adrev and sponsorship deals based on how many views they get, assuming people care, Riot (or Knights) should be able to leverage it to make money
if they keep NA tier 2 they have to have challenger leagues for every region most of which have significantly less views
Objectively false. There's a lot of routes they could take here, but if a region cannot put together a real circuit (look at the EMEA VRLs that are hemorrhaging), they could either start cutting series or merging them together to consolidate talent and views.
So to answer your question, does Riot really CARE about Tier 2 Valorant? Probably not.
But to be honest, they probably don't care all that much about Valorant esports at all. It's all a means to keep people playing the regular game and spending money. If they had a playerbase of 1 billion people playing swiftplay all day and buying skins and the whole esports scene died, I'm sure they wouldn't be upset about it.