To explain a bit better.
Sentinels went for the BR/NA mix, not because that was the best competitive option, but for the chance to capture both markets. Constantly churns out content etc etc Every decision they make isn't only about "will this make us win it all", it's just one of many factors in their shortsighted profit driven decision making. If you don't win it all, no amount of content on earth will make people want to engage with your fake ass content.
Compare that to the current fnatic making hard but necessary decisions to slowly build up a monster of a team, while kicking several "good eonugh" players. It's also a lot easier if each of your players doesn't have 50k hoodie fans thanks to your parasocial propaganda. The only content coming out of fnatic is believable enganging content from boaster in his downtime. When they are hustilng their personal content is minimal, sometimes non-existant, but mostly 1-2 hour streams after pracc/before bed. Helps that he is a naturally funny person.