Their viewership is only 5k (LCK 50k, JPN 300k)
And a team to beat DRX doesn't exist.
DRX always destroys Korea and goes to masters.
In EMEA they always fly some of the players to Berlin and does promo stuff for Challengers. Its nothing crazy, but EMEA players have to fly from other countries. But I agree that it should and could be better. I guess it will be better for next year when maybe all players are in same country and production becomes way easier.
Its funny cause valorant is actually becoming one of their more play shooters. I think in terms of pc bang numbers its close to OW or beating them out now. The reality though is that majority of korea like 70 percent is invested in League. Still valorant is super popular in japan and league wasn't popular in japan so it just depends.
Valorant is only their 4th most popular shooter games, after sudden attack, pubg, and overwatch. I think the main reason for that is because csgo wasn't as popular in korea, instead sudden attack was their main shooter game for the past decade. Plus none of the big LoL orgs (T1, GenG) are signing valorant players.
Because there is no competition in korea left i think, earlier there were competition for DRX(VS Formerly) like F4Q, NUTURN, DWG now it seems like DRX has found the one solution to dominate the region n cannot be defeated. That for one reason i have personally stopped watching KR matches excpet DRX VS O2S there matches look good