Honestly in theory doesn't sound too bad. 1 more event a year lets the game reach out to more cities, ideally promoting the game to new audiences. The only tweak I would have is to make champs every other year, 4 years is too long for an esport imo. I think it would have the effect of making people even more excited to watch it, which would raise viewership way higher as it would be a more limited event. It also makes the distinction between a Masters and Champs trophy actually significant outside of prize pool, which is a big issue imo. Alternatively you could use the extra time to attend the EWC every other year, maybe have a mid season break for the rest of the teams during it.