contact heavy slow playstyle (like G2 in NA, what lots of people consider 'the most boring team in NA')
less viewership (relative to potential viewership) since people don't really put val on the same pedestal with CS (they basically treat CS like a regular sport). More on the sport thing, a sport event is sort of accepting that there's a hooligan culture, and that's just not the kind of vibe val goes for
that also means less potential talent goes to the tier 2 scene
and whilst trying to keep it as apolitical as I can, eastern european countries (a massive market) are generally more conservative, which causes people to become kind of alienated from valorants marketing and branding
Americas just seems more interesting because their players are overhyped. The players are good don't get me wrong, but narratives and different marketing styles leads to more hype.