Going on an anti-suicide promotion campaign over a harmless emoji tweet is soft. If you can't see that, you're just one of them. And you know what? You do that. Like I said, this shit happening every week is annoying to anybody who isn't this sensitive and that's why I'm moving on.
P.S. You can have dealt with suicide and not be sensitive to topics about suicide. I don't know where this conclusion came from that having experienced something = being unable to enjoy anything unless you're constantly sheltered from bad words and pictures.