I cant speak for Spanishs to be honest, but i can speak for Latam/Br people, itsnt necessary a overblow, its just that we want people who suffers what we suffer, pass for what we pass, our brothers, our sisters, we want to see our people show to the world of what we are capable of.
Loud has fans, bc they are Brazilians, Lev has fans, bc they are Chilenos and also Latinos.
What unite us latinos is a strong bond with our folk
Maybe this is just cultural diferenfe beetwhen Europe and SA, maybe its a overblow like you said.