G2 is a European powerhouse org that got rejected to Valorant franchise because of carlos incident. But even at that time they were going to start in NA. I realise that NA Valorant is more profitable then EU but you need to make it in franchising first. In my opinion it would be much easier to get in EMEA Franchising right now and since they are an EU team it would be nice for fans when they stay here. The rivalitys in EU are much more common like G2 Fnatic or G2 Navi and so on. Where they tried to build up a rival with sentinels they need to get there first.
The other question i have is na so much more profitable? You get more money but you have to pay much more for players and so on.
In my opinion G2 should play in EMEA because they have a big fanbase here.