Literally used the whole LCQ as an experiment to show Riot their fanbase and to increase the viewership to the absolute extent they signed Shroud on a temporary contract.
SEN saw this franchising incoming months back and even facing so much backlash on social media for not making enough changes they sticked to their plan. Now as they are on the driving seat, they have more funding than most other orgs( like 100T,NRG who spent huge for making so many roster changes and compensations) SEN can surely bring in AAA players like Yay,FNS,Chet quite easily. On a broader perspective some hotshot players/coaches from EMEA/APAC as well