Occasionally, I got youtube ads featuring valorant, but I think rather than promoting the game , it's better to just promote it's esports scene rather than the game. This means more exposure for t2 scene despite people not actually playing the game.
idk seems like a very small amount of people who play valorant, but dont know about the esport.
It would just make them more money, for example for the same ad they can get maybe 50 new players, but only 5 people who are already playing to watch vct. except out of those 50 a lot will buy skins, but out of the 5 maybe only 1 buys a bundle