Well, NA teams know that clout and marketing are more important than winning (in terms of making money). So they continue these dramas knowing full well they will get people's attention (negative or not), like a reality tv-show, or more importantly, a clownshow.
People will forget them after some months like Ascend 2021 Champs roaster. I mean people know them barely and in order for them to remembered they need to create some kind of viral shit or drama
Discord