Rant

Can we just talk about this logo change from ChiefsESC for a sec?

They went from a beautiful logo https://liquipedia.net/leagueoflegends/File:Chiefs_Esports_Club_lightmode.png

to this ugly ass shit https://liquipedia.net/leagueoflegends/File:Chiefs_Esports_Club_allmode.png

Even from a graphic design standpoint the new one sucks, wtf were they thinking? just becoming some ugly ass shit

how about no

HECCIN_LOVE_TENZ [#2]

how about no

Bro didn't even look at the logos

not that bad tbh

greedeetv [#4]

not that bad tbh

It is cos in the OCE scene we have the best logos. undeniably.

I don't think its that bad, but they are worse... maybe they will revert back

2nd one looks like a clash of clans clan logo

valorantgamer69420 [#7]

2nd one looks like a clash of clans clan logo

XD SO TRUE

nothing different tbh

Ok, some of you guys aren't getting it.

This is an example of a good logo change

ORDER! Old logo : https://liquipedia.net/commons/images/9/9c/ORDERlogo.png

New logo: https://liquipedia.net/commons/images/3/37/ORDER_2022_full_lightmode.png

The old logo is better I agree.

From a graphic designer perspective, i think they could be family variants. This is called a "refresh" sometimes.
The odd thing here is that brands usually do this on the other way (from detailed to more flat).

Maybe it's reflect of a budget matter.

TS_ChedZ [#10]

Ok, some of you guys aren't getting it.

This is an example of a good logo change

ORDER! Old logo : https://liquipedia.net/commons/images/9/9c/ORDERlogo.png

New logo: https://liquipedia.net/commons/images/3/37/ORDER_2022_full_lightmode.png

Check the link

elayaCL [#12]

From a graphic designer perspective, i think they could be family variants. This is called a "refresh" sometimes.
The odd thing here is that brands usually do this on the other way (from detailed to more flat).

Maybe it's reflect of a budget matter.

ur a graphic designer? nice
where did u study

Its not bad

what about no

RedChilli7 [#14]

ur a graphic designer? nice
where did u study

In the streets, the best school.
Nah jk, here in Chile in an institute which some of the careers are focused on communications, called DuocUC.

Not sure why we've stopped doing shadows on logos suddenly. everything is soulless flat stuff now just like my ex

Liquipedia is down?

It’s not nearly as bad as Evil Geniuses original rebrand. Went from such an iconic logo in esports to the most generic and ugly piece of shit imaginable. Thankfully they changed it again, although I still prefer the original.

elayaCL [#17]

In the streets, the best school.
Nah jk, here in Chile in an institute which some of the careers are focused on communications, called DuocUC.

ohh nice

kid_named_finger [#20]

It’s not nearly as bad as Evil Geniuses original rebrand. Went from such an iconic logo in esports to the most generic and ugly piece of shit imaginable. Thankfully they changed it again, although I still prefer the original.

The actual one is more like to "where the old one had to evolve".

This change was really odd:
https://resources.esportsinsider.com/esportsinsider/2019/12/Evil-Geniuses-rebrand.jpg

Glad they came up with the new one.

crashhacker1 [#18]

Not sure why we've stopped doing shadows on logos suddenly. everything is soulless flat stuff now just like my ex

DAMNNNN