Replacing Name Letters with 0

why do ppl replace letters of bad players with 0, or players when they perform poorly like ppl say:
y0y
s0yf
j0nggg
what are the 0 meant to mean replacing the vowels

k0ngm0nny

0 = nothing = bad

its just a way to distort the pronunciation of the name as a gesture of mock

the 0 was started back when s1mple had 0 majors lol, the 0 used to represent that fact. so s0mple was just stating he's shit cuz he has no majors lol

i think it originated from s0mple to denote simple having 0 majors (before he won one)