Just a random thought because I felt like VCT might make more and more players get interested in this game and improve their gameplay but only if it is engaging to new players.
Me personally I feel like the pickems should have more prizes that are more appearing to new players, not just some buddies or title. I think they should add the red vct buddy to the pool (And replace the pickem master gonggi buddy). That makes VCT a more recognizable event because when you think of VCT u think of the logo.
And different pro cotent creators does attract noobies into watching their videos and thats what makes valorant more popular than ever (Eg. TenZ, s0m...)