I mean Shroud himself said that he doesn't have the pro grind mentality anymore and that's the reason he would never go pro again. SEN is the only valorant org that could have guaranteed him the lux life and in return he just has to put SEN name beside his brand. SEN management knows they can't get into the franchise program on merit and quality but what they can do is make a case for themselves based on popularity. It's a bold strategy cotton, Let's see if it's pays off for them.